“Content is king” is a common phrase. However, the truth is, “relevance is king.” Content includes the images, messages and video used to communicate on the screens. Content is the visual manifestation of a message, brand, and business objective or offering. The “death knell” of a network often results from poor content!

5 Key Elements of Good Content

  • Relevance
  • Placement
  • Refresh Rates
  • Audiovisual Stimulation
  • Engagement