Your objectives will often dictate some of your strategies. But fully understanding how digital signage can be used can also impact your approach. For example, take some time to learn about audience analytics and retail intelligence systems. In doing so, you will quickly see how many additional layers of value you can glean from digital signage— if you plan correctly. This knowledge could impact your objectives and overall strategy. In short, take some time to find a good vendor who really understands how to deploy successful strategies for your industry.