Content Display Boards— (Flat screen monitors)
Today, content display boards are being installed in public areas to communicate strategic messages or special promotions. The screens can be divided into multiple content areas to address different objectives. The content is managed remotely (via an Internet connection). The software managing the content is infinitely flexible and can accommodate any combination of content and display times for indoor/outdoor deployments.
Menu Boards (Quick Service Restaurants)
Digital menu boards offer tremendous value to QSRs. Not only can the menu be updated quickly (across multiple locations) with a few key stokes, but the power of suggestive selling (up-selling) is off the charts! QSRs use day-parting to time their daily promotions, pricing and even better manage inventory. Further benefits include an enhanced customer experience and shorter perceived wait times. (see whitepaper or datasheet)
Digital End Caps (DEC)
Digital end caps are mobile stands with large monitor displays promoting product via 30-90 second clips. The stands allow the store owner to stock the product(s) below and offer the customer an “in-house sales pitch” at the point of sale. The product pitch on the screen is custom developed and remotely managed. The DEC can change by day or week, and the combination of “product” and in store “pitch” has proven to double and triple sales revenue. (see case study or datasheet)
Schools, hotels, campuses, sports arenas, bus & train stations, and airports are all using digital event boards to quickly post new events and schedules. You can remotely update one or one-hundred boards in one location or many locations simultaneously. Postings can include logos, scrolling text or other configurations. Most importantly, the boards can run on pre-programmed schedules or can be instantly updated with cancellations, changes or emergency messaging. The boards enhance the customer experience and save time and money.
How do you get there from here? Wayfinder maps answer that question. Found in hotels, universities, conference centers, malls, museums and churches. These illuminated maps are detailed, color coded representations of the location. People are drawn to them. Touch screens add interactive elements to the deployment allowing users to get more details about a specific location or service. They are inviting, useful and help people navigate their way more effectively.
Wondering who is really looking at digital signage? Audience analytics can tell you how many viewers, their view time, demographics, viewership by time of day and content effectiveness. High-resolution wide dynamic range sensors automatically detect and track viewer’s faces without ever recording the images. Reports are generated based on aggregate data. Designed specifically with privacy in mind. No personally identifiable data is ever collected.
Billions of dollars are spent on in-store promotions every year. But what sold the product? Was it the location? The promotion? The season? Nobody knows. But by understanding daily traffic patterns based on time of day, you can determine store hot spots, cold spots and even better assign staff by day and hour. Retail intelligence is monitored by sophisticated in-store ceiling-mount cameras that sense traffic pathways and dwell time to maximize strategic product placement.
Text Message Marketing
In an on-the-go society you need to connect with people where they’re at. Most are connected to their cell phone. It is the most used electronic means of communication for most of the world - via voice or texting. Businesses are using short code text marketing to capture consumer text addresses and promote goods and services. Many are incorporating short codes into their digital signage promotions to offer further value to their campaigns.